Digital Marketing

Strategies to optimize advertising through online channels.

The concept of marketing has been around ever since humans have started selling. We can say marketing is as old as human civilization itself. As technology advances, old marketing tactics become obsolete. However, some of those traditional marketing mediums are still pretty effective. For example, signage and flyers still get the job done.

We are living in a digital age where businesses and marketers have the internet to reach their audience. Being an entrepreneur, influencer, coach, or marketer, you have to keep pace in this cluttered environment if you really want to get heard. This is where you need to take advantage of digital marketing. It is also call it online marketing or digital advertising.

Davenport Website Designs build your own digital marketing strategy to optimize advertising through online channels such as search engines, websites, social media, email, and more.

Digital marketing is a vast umbrella term that covers multiple areas from SEO to content writing and distribution channels to budgets. We will help you to understand the key pillars of digital marketing, enabling you to build your own digital marketing strategy to optimize advertising through online channels such as search engines, your websites, social media, email, and more.

Types of Digital Marketing Channels

Website Marketing

A website is the centerpiece of all digital marketing activities. It is a very powerful channel on its own, but it’s also the medium needed to execute a variety of online marketing campaigns. A website should represent a brand, product, and service in a clear and memorable way. It should be fast, mobile-friendly, and easy to use.

Pay-Per-Click Advertising

Pay-per-click (PPC) advertising enables marketers to reach internet users on a number of digital platforms through paid ads. Marketers can set up PPC campaigns on Google, Bing, LinkedIn, Twitter, Pinterest, and Facebook and show their ads to people searching on terms related to products or services.

Content Marketing

The goal of content marketing is to reach potential customers through the use of content that interests them. Content is usually published on a website and then promoted through social media, email marketing, search engine optimization, or even pay-per-click campaigns. The tools of content marketing include blogs, ebooks, online courses, infographics, podcasts, and webinars.

Email Marketing

Email marketing is still one of the most effective digital marketing channels. Many people confuse email marketing with spam email messages, but that is not what email marketing is about. This type of marketing allows companies to reach potential customers and anyone else interested in their brands and products.

Many digital marketers use all other digital marketing channels to add leads to their email lists. Then, using email marketing, they create customer acquisition funnels to turn those leads into customers.

Social Media Marketing

The primary goals of a social media marketing campaign are to build brand awareness and establish social trust. As you go deeper into social media marketing, you can use it to obtain leads and as a direct marketing or sales channel. Promoted posts and tweets are two examples of social media marketing.

Affiliate Marketing

Affiliate marketing is one of the oldest forms of marketing, and the internet has given it new life. With affiliate marketing, influencers promote other people’s products and get a commission every time a sale is made or a lead is introduced. Many well-known companies including Amazon have affiliate programs that pay out millions of dollars per month to websites that sell their products.

Video Marketing

Many users use YouTube before making a buying decision, to learn something, to read a review, or just to relax. Marketers can use any of several video marketing platforms, including Facebook Videos, Instagram, and Vimeo, to run a video marketing campaign. Companies find the most success with video by integrating it with SEO, content marketing, and broader social media marketing campaigns.

How Do I Get Started With Digital Marketing?

It is understandable that companies think it is difficult to develop and implement an effective digital marketing strategy, especially when you have to take care of other aspects of your business. Most business owners cannot be an SEO or social media expert and have time to operate their business. But that does not mean you should discard the idea of having a strong online presence. DWD is excited to help build your personal brand if you are ready to get started.